Hampir tiap orang ingin menjadi seorang pengusaha. Namun di sisi lain, Anda merasa harus membutuhkan "banyak uang" dan "banyak talenta" untuk mempunyai bisnis. Menurut penulis buku ini, hal itu adalah mitos. Jangan sampai mitos-mitos ini menghalangi untuk mengikuti impian Anda.
Buku ini menunjukkan mengapa Anda tidak memerlukan semua itu untuk meluncurkan bisnis baru Anda dan mengungkapkan apa yang benar-benar Anda butuhkan untuk berhasil. Buku ini cocok bagi yang henda memulai sebuah bisnis dan menjadi seorang entrepreneur. Ada sembilan mitos yang dibahas di buku ini dan hal itu sebenarnya jauh dari realita.
Buku ini sangat menginpirasi dan memberi semangat. Berikut adalah daftar isinya:
Part I: Getting Started—It May Not Be as Hard as You Think
Chapter 1. Myth No. 1: It Takes an Extraordinary Person to Start a Business:
Truth No. 1: You Can Do It!
Chapter 2. Myth No. 2: Starting a Business Involves Lots of Risk:
Truth No. 2: It May Not Be as Risky as You Think
Chapter 3. Myth No. 3: It Takes a Lot of Money to Start a Business:
Truth No. 3: It Might Not Cost as Much as You Think
Chapter 4. Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business:
Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience
Myth No. 5: The Best Business Ideas Are Already Taken:
Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas
Part II: Running and Growing a Business—Don’t Underestimate Your Chances
Chapter 6. Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers:
Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan
Chapter 7. Myth No. 7: It’s Almost Impossible for a New Business to Get Noticed:
Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized
Chapter 8. Myth No. 8: The Internet Isn’t What It Was All Hyped Up to Be:
Truth No. 8: There Are Many Legitimate and Enjoyable Ways to Make Money Online
Chapter 9. Myth No. 9: It’s Easy to Start a Business, But It’s Difficult and Stressful to Grow One:
Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably
